BF-B — BROWN FORMAN CORP SEC Filings | FilingIndex← The WireBF-BNYSE
BROWN FORMAN CORP
Beverages · DE · CIK 14693
Manufactures, distills, bottles, markets, and sells a wide variety of beverage alcohol products under recognized brands globally
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Comparable business profile · signals at a glance
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Jun 3, 2026
$1.9B
-4.9%
Insider Activity
In the 90 days to Feb 12, 2026: 1 sold $1.5M.
| Date | Insider | Action | Shares | Price | Value |
|---|
| Feb 12, 2026 | Whiting Lawson EPresident & CEO | Sell | 25,915 | $31.01 | $804K |
| Dec 12, 2025 | Whiting Lawson EPresident & CEO | Sell | 8,834 | $31.00 | $274K |
| Dec 4, 2025 | Whiting Lawson EPresident & CEO | Sell | 7,746 | $31.01 | $240K |
| Dec 4, 2025 | Whiting Lawson EPresident & CEO | Sell | 4,785 | $31.00 | $148K |
Open-market buys & sells (Form 4, transaction codes P/S). Source: SEC structured insider data.
What Changed
Risk factors · Jun 14, 2024 → Jun 13, 202573 added · 71 removed between the two most recent 10-Ks. The risks a company starts — or stops — disclosing are often the story.
Newly disclosed
- For example, in March 2025, several Canadian provinces removed all American beverage alcohol from store shelves, including Jack Daniel’s, in response to the United States announcing a 25% tariff on goods imported from Canada.
- For example, in May 2023, Ireland introduced a Public Health (Alcohol) (Labelling) regulation, which sets unique health labeling requirements for alcohol being sold in the Irish market and relevant provisions will enter into force in 2026.
- While we believe our tax positions will be sustained, the final outcome of tax audits and related litigation may differ materially from the tax provisions and accruals recorded in our Consolidated Financial Statements, which could adversely impact our results of operations and cash flows.
- Vice President Director Global Talent Acquisition and People Development from August 2018 to May 2019.
- Vice President, Director, People Strategy, Acquisition, and Analytics from July 2016 to August 2018.
- The most important and iconic brand in our portfolio is Jack Daniel’s Tennessee Whiskey, the #1 selling American whiskey in the world. 1 Within the Jack Daniel’s portfolio, our super-premium offerings, Jack Daniel’s Triple Mash Blended Straight Whiskey and Jack Daniel’s 12 Year Old, received World’s Best Awards from the World Whiskey Awards 2025.
- In May 2025, we established our owned-distribution organization in Italy. 1 IWSR 2024 Data 10 People, Culture, Ethics, and Compliance As we work to increase our brands’ relevance and appeal to diverse consumer groups around the world, we believe a diversity of experiences, perspectives, and mindsets within our own workforce is essential.
- In early April 2025, actions were taken by the United States and certain other countries to delay the effective date of certain of these tariffs, but as of the date of this report, a number of new tariffs remain in effect.
- We have in the past, and could in the future, incur restructuring charges or record impairment losses on the value of intangible assets resulting from previous acquisitions.
- In fiscal 2025, we evolved our inclusion strategy while reinforcing our commitment to creating an inclusive culture and ensuring our workforce mirrors our global, dynamic consumer base.
- On May 9, 2025, the Company announced the end of the sales, marketing, and distribution relationship, effective June 30, 2025. 6 Comprises all expressions of this brand.
- In fiscal 2025, we have observed excise tax increases in several markets, including Canada, Czechia, France, Türkiye, and the United Kingdom.
No longer disclosed
- For example, in August 2022, the U.S. enacted the Inflation Reduction Act of 2022 which, among other provisions, implemented a 15% minimum tax on book income of certain large corporations.
- For example, in May 2023, we announced a $200 million capital investment to expand our Casa Herradura tequila distillery to meet anticipated consumer demand.
- For example, since 2021, the United States and the European Union have experienced a rapid increase in inflation levels.
- We have in the past, and could in the future, incur restructuring charges or record impairment losses on the value of goodwill or other intangible assets resulting from previous acquisitions, or the risk of potential losses on equity investments which may also negatively affect our financial results.
- For example, a disruption in the supply of American white oak logs, staves, heading, or steel it could constrain our ability to produce or procure the new charred oak barrels in which we age our whiskeys.
- The most important and iconic brand in our portfolio is Jack Daniel’s Tennessee Whiskey, the #1 selling American whiskey in the world. 1 Jack Daniel’s Tennessee Whiskey was recently named the most valuable spirits brand in the world in the 2023 Interbrand “Best Global Brands” rankings, and the newly released Glenglassaugh Sandend was named the “2023 Whisky of the Year” by Whisky Advocate .
- We sell Korbel products under contract in the United States and other select markets. 7 Sonoma-Cutrer California Wines was divested on April 30, 2024. 8 Finlandia Vodka was divested on November 1, 2023. 9 Comprises all expressions of this brand.
- More direct connection with customers and consumers enabled through owned distribution is an important part of our strategic growth. 1 IWSR 2023 Data 10 People, Diversity & Inclusion, and Ethics & Compliance As we work to increase our brands' relevance and appeal to diverse consumer groups around the world, we believe a diversity of experiences, perspectives, and mindsets within our own workforce is essential.