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WENNasdaq
Wendy's Co
Retail-Eating & Drinking Places · DE · CIK 30697
Wendy's Co manages financial risks related to interest rates, commodity prices, and foreign currency fluctuations
red 8-K · 90d🔥 High media attention
$1.29B
Market cap
$8.26
Last close
+5.8%
1D
+33.8%
5D
36.7M
Volume
Price · last 39 sessions+26.2%
May 4L $6.17 · H $8.26Jun 29
147
Total filings
Jun 23, 2026
Last filing
01/03
Fiscal year end
8-KExecutive Change · Reg FD DisclosureJun 23, 20268-KExecutive ChangeJun 9, 20268-KExecutive Change · Shareholder VoteMay 22, 20268-KExecutive Change · Reg FD DisclosureMay 20, 202610-Q10-QMay 8, 20268-KResults of OperationsMay 8, 2026DEFA14ADEFA14AApr 2, 2026DEF 14ADEF 14AApr 2, 202610-K10-KFeb 23, 20268-KReg FD DisclosureFeb 18, 2026SC 13D/ASC 13D/AFeb 18, 20268-KResults of OperationsFeb 13, 20268-KReg FD DisclosureJan 22, 20268-KMaterial Agreement · New Debt / ObligationDec 16, 20258-KMaterial AgreementNov 20, 20258-KCompany UpdateNov 12, 202510-Q10-QNov 7, 20258-KResults of Operations · Bylaw AmendmentNov 7, 20258-KReg FD DisclosureOct 9, 202510-Q10-QAug 8, 20258-KResults of OperationsAug 8, 20258-KExecutive ChangeJul 30, 20258-K/AExecutive ChangeJul 30, 20258-KExecutive Change · Reg FD DisclosureJul 22, 20258-KExecutive Change · Reg FD DisclosureJul 8, 20258-KShareholder VoteMay 22, 2025DEFA14ADEFA14AMay 5, 202510-Q10-QMay 2, 20258-KResults of OperationsMay 2, 2025DEFA14ADEFA14AApr 3, 2025DEF 14ADEF 14AApr 3, 202510-K10-KFeb 21, 20258-KResults of OperationsFeb 13, 20258-KExecutive ChangeNov 18, 202410-Q10-QOct 31, 20248-KResults of OperationsOct 31, 20248-KCompany UpdateSep 16, 20248-KExecutive ChangeSep 6, 202410-Q10-QAug 1, 20248-KResults of OperationsAug 1, 20248-KExecutive Change · Shareholder VoteMay 23, 202410-Q10-QMay 2, 20248-KResults of OperationsMay 2, 2024DEFA14ADEFA14AApr 4, 2024DEF 14ADEF 14AApr 4, 202410-K10-KFeb 26, 20248-KResults of OperationsFeb 15, 20248-KExecutive Change · Results of OperationsJan 18, 20248-KExecutive ChangeDec 14, 202310-Q10-QNov 2, 20238-KResults of Operations · Company UpdateNov 2, 202310-Q10-QAug 9, 20238-KExecutive Change · Results of OperationsAug 9, 20238-KShareholder VoteMay 17, 202310-Q10-QMay 10, 20238-KResults of OperationsMay 10, 2023DEFA14ADEFA14AMar 30, 2023DEF 14ADEF 14AMar 30, 20238-KExecutive ChangeMar 28, 202310-K10-KMar 1, 20238-KResults of OperationsMar 1, 20238-KExecutive Change · Results of OperationsJan 13, 20238-KReg FD DisclosureJan 12, 202310-Q10-QNov 9, 20228-KResults of OperationsNov 9, 202210-Q10-QAug 10, 20228-KResults of OperationsAug 10, 20228-KReg FD DisclosureMay 27, 20228-KReg FD DisclosureMay 25, 20228-KShareholder VoteMay 19, 2022DEFA14ADEFA14AMay 12, 202210-Q10-QMay 11, 20228-KResults of OperationsMay 11, 20228-KMaterial Agreement · New Debt / ObligationApr 4, 2022DEFA14ADEFA14AMar 31, 2022DEF 14ADEF 14AMar 31, 20228-KMaterial AgreementMar 24, 20228-KCompany UpdateMar 21, 202210-K10-KMar 1, 20228-KResults of OperationsMar 1, 2022
Insider Activity
◆ Cluster Buy · 2 insidersIn the 90 days to Nov 20, 2025: 2 insiders bought $18K.
| Date | Insider | Action | Shares | Price | Value |
|---|---|---|---|---|---|
| Nov 20, 2025 | Suerken Peter J. JrPresident, U.S. | Buy | 500 | $7.88 | $4K |
| Nov 19, 2025 | Min JohnChief Legal Ofcr & Secretary | Buy | 1,700 | $8.18 | $14K |
Open-market buys & sells (Form 4, transaction codes P/S). Source: SEC structured insider data.
What Changed
Risk factors · Feb 21, 2025 → Feb 23, 202667 added · 74 removed between the two most recent 10-Ks. The risks a company starts — or stops — disclosing are often the story.
Newly disclosed
- For example, in the fourth quarter of 2025, we announced a comprehensive strategic plan, Project Fresh , to drive profitable growth and long-term shareholder value across our U.S. system.
- For example, as part of the system optimization pillar, we are focused on reallocating resources to prioritize average unit volume growth in the United States and have announced that we expect to close certain underperforming restaurants in the United States.
- For example, because of the wide range of our customers and channels of communication used by them, our marketing and advertising may not always reach consumers as intended.
- Business Strategy During 2025, the Company announced Project Fresh , a comprehensive plan to drive profitable growth and long-term value across our U.S. system.
- System Optimization The Company optimizes the Wendy’s system by facilitating Franchise Flips, evaluating strategic acquisitions of franchised restaurants and strategic dispositions of Company-operated restaurants to existing and new franchisees and, at times, closing certain underperforming restaurants, to further strengthen the franchisee base, support franchisee economics and drive new restaurant development.
- Similarly, in markets outside the U.S. and Canada, Wendy’s provides incentives for qualifying restaurants under new franchise or license agreements, generally in the form of reduced royalty fees and full or partial waivers of the technical assistance fee.
- We expect our employees to maintain respectful workplaces that support and protect the integrity of the Wendy’s brand and fuel our continued success. 12 People-Centered Culture We believe our strategic focus on continually building a culture centered on people has helped and will continue to help the Company remain true to our values as well as support our financial performance and global growth strategy.
- Our leadership development program for Company employees (WeLead) uses a cohort learning strategy for emerging leaders over a six-month curriculum designed to build on our performance-driven culture and develop talent across the organization. 13 Community-Based Giving Wendy’s maintains a charitable giving program that supports four core categories: foster care adoption; hunger and food integrity; youth and families; and vibrant communities.
- If Wendy’s fails to differentiate based on our focus on high quality food or if Wendy’s restaurants fail to deliver an exceptional customer experience, whether at a Company-operated or franchised restaurant, we may experience a decrease in traffic.
- If such conditions or disruptions occur, they may result in significant declines in consumer food-away-from-home spending, shifts to lower-priced products and/or reduced traffic in Wendy’s restaurants, which could adversely impact restaurant and franchisee profitability and our operational and financial results.
- Unforeseen events, such as adverse weather conditions (including related to climate change), natural disasters, hostilities (including acts of war, terrorist activities and public or workplace violence), social unrest, health epidemics or pandemics (such as COVID-19) or other catastrophic events can adversely affect consumer spending, consumer confidence, restaurant sales and operations, supply chains and our ability to perform corporate or support functions at our restaurant support center, any of which could affect our business, results of operations and financial condition.
- Unforeseen events, including a health pandemic, have in the past, and could again in the future, also heighten other risks disclosed in this risk factors section, including, but not limited to, those related to brand value and perception, consumer preferences, our ability to maintain or grow market share, franchisee health, new restaurant development, commodity costs, labor, supply chain and purchasing and international operations. 16 Risks Related to Brand Perception and Value Our success depends substantially on our corporate reputation and on the value and perception of our brand.
No longer disclosed
- For example, subsequent to December 29, 2024 , Wendy’s announced that it is offering the highest-level incentive, which provides for fee reductions for four years, to all new and existing U.S. franchisees for a limited period of time under certain circumstances.
- For example, Wendy’s entered the United Kingdom in 2021 and intends to accelerate restaurant development in other new and existing international markets utilizing a franchise model.
- For example, Wendy’s has entered the breakfast daypart in the United States and Canada with a breakfast program designed to drive incremental sales and profits through a strong economic model.
- In July and September 2024, Wendy’s announced a new development incentive structure in the U.S. and Canada and select international markets, respectively, that provides for reductions in royalty and national advertising fees for qualifying new restaurants for two, three or four years of operation based on the number of restaurants committed to under a development agreement .
- For example, historically, in order to partially offset inflation and other increases in commodity and other operating costs, we have gradually increased menu prices.
- While the Company has no plans to move its ownership away from approximatel y 5% of the Wendy’s system, it expects to continue to optimize the Wendy’s system by facilitating Franchise Flips, as well as evaluating strategic acquisitions of franchised restaurants and strategic dispositions of Company-operated restaurants to existing and new franchisees, to further strengthen the franchisee base and drive new restaurant development.
- Health epidemics or pandemics – such as the global outbreak of COVID-19 in early 2020 – have in the past and may in the future impact macroeconomic conditions.
- In March 2020, Wendy’s entered the breakfast daypart across the U.S. system and, in May 2022, launched breakfast in Canada.
- Our opportunities to execute on this framework for long-term profitable growth include (1) driving same-restaurant sales and share growth, (2) accelerating digital growth, (3) improving restaurant profitability and (4) driving global unit growth.
- Advertising and Marketing In the U.S. and Canada, Wendy’s advertises nationally through national advertising funds primarily on network and cable television programs, including nationally televised events, as well as through audio and digital media, and advertises locally primarily through regional network and cable television, audio and digital media and out-of-home media, such as billboards.
- Our brand promise is foundational to our culture, and it is delivered by inspiring our employees and restaurant teams to always put the customer first, make every restaurant the star, operate the one best way and own the responsibility to grow the Wendy’s brand.
- We are also proud to offer paid sick time at all levels within our restaurants to ensure employees can prioritize their health and the health of their families. 13 Talent Development To set our employees up for success and support their personal development and career growth, we invest in training and development programs at all levels within the Company.
In the News
🔥 High media attentionCoverage (30d): 15 reputable articles · skews ▼ negative.
WSJMeme-Stock Traders Rally Around Wendy’s4d agoBarron'sNvidia, Qualcomm, Apple, Wendy’s, and More Stocks That Explain Today’s Market4d agoBarron'sWendy’s Stock Is Changing Hands More Than Micron. The Nasdaq Halts Trading.4d agoCNBCStocks making the biggest moves midday: BlackBerry, Kymera Therapeutics, Apple, Wendy's & more5d agoBloomberg.comWendy’s Shares Set to Extend Rally as Meme-Stock Crowd Piles In5d agoCNBCWendy's turns lower as meme rally fails to extend to a second day5d ago
Reputable outlets only (Reuters, WSJ, CNBC, Barron's, and peers). More on Google News ↗
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