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CRMNYSE

Salesforce, Inc.

Services-Prepackaged Software · DE · CIK 1108524

Salesforce provides a unified, AI-powered platform for customer relationship management, sales, service, marketing, and more

red 8-K · 90d🔥 High media attention
+ WatchView on EDGAR ↗
$135.86B
Market cap
$157.93
Last close
-0.3%
1D
+5.2%
5D
12.7M
Volume
Price · last 39 sessions-14.9%
May 4L $150.12 · H $209.60Jun 29
52
Total filings
Jun 2, 2026
Last filing
01/31
Fiscal year end
All8-K · 2910-Q · 9DEFA14A · 710-K · 3DEF 14A · 3SC 13G · 1
10-K10-KMar 2, 202610-K10-KMar 5, 202510-K10-KMar 6, 2024

Insider Activity

◆ Cluster Buy · 2 insiders

In the 90 days to Mar 19, 2026: 2 insiders bought $1.0M · 1 sold $929K.

DateInsiderActionSharesPriceValue
Mar 19, 2026Alber LauraDirectorBuy2,080$194.59$405K
Mar 19, 2026Alber LauraDirectorBuy491$194.54$96K
Mar 18, 2026Kirk David BlairDirectorBuy2,570$194.62$500K
Jan 14, 2026Kroes NeelieDirectorSell3,893$238.70$929K
Dec 17, 2025Kirk David BlairDirectorBuy1,936$258.64$501K
Dec 5, 2025Valueact Holdings Ii, L.P.Director,OtherBuy96,000$260.58$25.0M
Dec 2, 2025Harris ParkerCo-Founder and CTO, SlackSell57,475$235.44$13.5M
Dec 2, 2025Harris ParkerCo-Founder and CTO, SlackSell39,442$234.61$9.3M
Dec 2, 2025Harris ParkerCo-Founder and CTO, SlackSell15,873$233.25$3.7M
Dec 2, 2025Harris ParkerCo-Founder and CTO, SlackSell13,225$232.52$3.1M
Dec 2, 2025Harris ParkerCo-Founder and CTO, SlackSell8,647$236.17$2.0M
Nov 3, 2025Benioff MarcChair and CEOSell50$259.92$13K
Nov 3, 2025Benioff MarcChair and CEOSell24$258.57$6K
Nov 3, 2025Benioff MarcChair and CEOSell19$260.73$5K
Nov 3, 2025Benioff MarcChair and CEOSell17$255.76$4K
Nov 3, 2025Benioff MarcChair and CEOSell12$257.92$3K
Oct 31, 2025Benioff MarcChair and CEOSell764$257.02$196K
Oct 31, 2025Benioff MarcChair and CEOSell491$260.42$128K
Oct 31, 2025Benioff MarcChair and CEOSell270$261.32$71K
Oct 31, 2025Benioff MarcChair and CEOSell232$257.91$60K

Open-market buys & sells (Form 4, transaction codes P/S). Source: SEC structured insider data.

What Changed

Risk factors · Mar 5, 2025 → Mar 2, 2026

99 added · 89 removed between the two most recent 10-Ks. The risks a company starts — or stops — disclosing are often the story.

Newly disclosed
  • For example, in 2020 we were named as a defendant in a legal proceeding brought by a Dutch privacy advocacy group (the Privacy Collective) on behalf of certain Dutch citizens alleging violations of the GDPR and Dutch Telecommunications Act.
  • For example, the development and deployment of AI offerings, including those involving information regarding our customers’ customers, raise emerging ethical, legal and operational considerations.
  • In November 2025, the Company borrowed the full $6.0 billion available under the Informatica Credit Agreements to finance a portion of the cash consideration for the acquisition, repay existing indebtedness of Informatica and its subsidiaries, and pay related fees, costs, and expenses.
  • For example, in connection with our acquisition of Informatica, we entered into the Informatica Credit Agreements on an unsecured basis.
  • For example, in the second quarter of fiscal 2026, we implemented a new enterprise resource planning system (“ERP”).
  • Our ability to mitigate these risks may be impacted by the following: • evolving and increasingly sophisticated techniques used to breach or disrupt IT systems and infrastructure, including the use or exploitation of AI technologies by threat actors to accelerate, scale or personalize cyberattacks, which may increase speed and effectiveness and limit our ability to anticipate, detect or mitigate such threats; • the increasing complexity of our internal IT systems as we integrate acquired businesses and adopt new technologies and data-sharing models; and • our limited control over our customers, partners, and third-party vendors (including those authorized by customers to access their data), or over the processing of data by such third parties, which may limit our ability to maintain the integrity or security of such transmissions or processing.
  • Additionally, as AI technologies, including generative and agentic AI, continue to evolve, threat actors are using and exploiting these technologies to enhance the sophistication, scale, speed and effectiveness of security threats that may be more difficult to detect and defend against.
  • Assessing whether an incident is material or reportable may require complex judgment and investigation, and disclosure of an incident may itself adversely affect our reputation, customer relationships and exposure to legal or regulatory proceedings.
  • In addition, prevention, detection, investigation and remediation of actual or suspected vulnerabilities or incidents, including determining whether notification or disclosure is required, may not be straightforward, may result in significant direct and indirect costs, including increased infrastructure and security spending and the diversion of resources from development activities.
  • As we scale our operations, the volume and nature of data processed by our offerings continue to evolve, including as a result of the deployment of AI technologies, and our infrastructure capacity requirements, including network capacity, computing power and energy requirements, may increase as a result.
  • Additionally, increased energy consumption, including as a result of AI adoption, climate-related events, energy market volatility, and power grid disruptions may increase the operational costs related to inputs across our value chain, including for data centers.
  • Regulatory frameworks such as the EU Digital Services Act (“DSA”), the EU AI Act and other rapidly evolving and sometimes conflicting global laws and regulations related to AI, privacy and consumer protection could increase compliance costs, restrict features or data flows, delay launches and expose us to penalties or litigation.
No longer disclosed
  • For example, our ability to mitigate these risks may be impacted by the following: • evolving techniques used to breach or sabotage IT systems and infrastructure, including as a result of the increased use of AI technologies by bad actors, which are generally not recognized until launched against a target, and could result in our being unable to anticipate or implement adequate measures to prevent such techniques; • the increasing complexity of our internal IT systems as we incorporate and secure IT environments from acquired companies and early adoption of new technologies and new ways of sharing data; and • our limited control over our customers or third-party technology providers (including those authorized by customers to access their data), or the processing of data by third-party technology providers, which may not allow us to maintain the integrity or security of such transmissions or processing.
  • For example, AI technologies, including generative AI, may create content that appears correct but is factually inaccurate or flawed, or contains copyrighted or other protected material, and if our customers or others use this flawed or protected content to their detriment, or the owners of such copyrighted material seek to enforce their rights, we may be exposed to brand or reputational harm, competitive harm and/or legal liability.
  • These laws continue to evolve, including, for example, India’s Digital Personal Data Protection Act 2023, and as various jurisdictions introduce similar proposals, which often include subsequent rules and regulation, we and our customers become subject to additional regulatory burdens.
  • For example, in 2020 we were made a party to a legal proceeding brought by a Dutch privacy advocacy group (the Privacy Collective) on behalf of certain Dutch citizens that claims we violated the GDPR and Dutch Telecommunications Act through the processing and sharing of data in connection with our Audience Studio and Data Studio products.
  • For example, the development of our AI offerings and the Salesforce Platform, which provides information regarding our customers’ customers, present emerging ethical issues.
  • For example, several countries, including the United States and countries in Europe and the Asia-Pacific region, are considering or have adopted restrictions of varying kinds on transactions involving foreign investments and acquisitions.
  • We can provide no assurances that our security measures, including implemented systems and processes designed to protect our customers’ and our customers’ customers’ proprietary and other sensitive data, will provide absolute security or otherwise be effective or that a material breach will not occur.
  • Additionally, as our market presence grows, we may face increased risks of cyberattacks or security threats, and as AI technologies, including generative AI models, develop rapidly, threat actors are using these technologies to create new sophisticated attack methods that are increasingly automated, targeted and coordinated and more difficult to defend against.
  • A security breach or incident could result in unauthorized parties obtaining access to, or the denial of authorized access to, our IT systems or data, or our customers’ systems or data, including intellectual property and proprietary, sensitive or other confidential information.
  • Finally, the detection, prevention and remediation of known or potential security vulnerabilities, including determining whether a cybersecurity incident is notifiable or reportable, may not be straightforward and may result in additional financial burdens due to additional direct and indirect costs to respond to or alleviate problems caused by the actual or perceived security breach, such as additional infrastructure capacity spending to mitigate any system degradation and the reallocation of resources from development activities.
  • We could also lose future sales or customers may make warranty or other claims against us, which could result in an increase in our allowance for doubtful accounts, an increase in collection cycles for accounts receivable or the expense and risk of litigation. 13 Table of Contents Any interruptions or delays in services from third parties, including data center hosting facilities, cloud computing platform providers and other hardware and software vendors, as well as internet availability, or from our inability to adequately plan for and manage service interruptions or infrastructure capacity requirements, could impair the delivery of our services and harm our business.
  • They may also be subject to break-ins, sabotage, intentional acts of destruction or vandalism or similar misconduct, as well as local administrative actions, changes to legal or permitting requirements and litigation to stop, limit or delay operation.

In the News

🔥 High media attention

Coverage (30d): 17 reputable articles · skews ▲ positive.

MarketWatchServiceNow, Salesforce and other software stocks surge as the OpenAI threat weakens3d agoCNBCBill Nygren: Salesforce is not done growing, now redirecting cash flow to purchase shares4d agoBarron'sSalesforce Stock Marks a Record 14-Day Losing Streak7d agoBarron'sAlphabet, Micron, SpaceX, Fervo, Salesforce, and More Stocks That Explain Today’s Market7d agoMarketWatchSalesforce’s stock seals longest losing streak on record as newest AI acquisition sparks anxiety13d agoCNBCJim Cramer debates his next move on a software stock on an 11 day losing streak13d ago

Reputable outlets only (Reuters, WSJ, CNBC, Barron's, and peers). More on Google News ↗

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